Tolo Music

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Tolo Music : TOLO TV: Illuminating Afghan Television Landscape

Overview:

• Name: TOLO TV (طلوع)
• Country: Afghanistan
• Language: Dari Persian
• Picture Format: 1080p (HDTV) & 576i (SDTV), 16:9
• Owner: MOBY Group
• Sister Channels: TOLOnews, Lemar TV, Barbud Music, Arman FM, and Tolo Music (Web)
• Launch Date: November 2004
• Website: TOLO TV, Darya

Availability:

• Terrestrial: Broadcasting in various cities across Afghanistan on UHF frequencies.
• Streaming Media:
  • Darya (Afghanistan)
  • ZeeLIV (World Wide)

History:

• Launched in Kabul in 2004, TOLO TV quickly became one of Afghanistan's first commercial television stations, playing a crucial role in establishing accessible media outlets.
• The station operates under MOBY Group, offering a diverse library of shows and programs primarily in the Dari Persian language.
• As of November 2007, TOLO TV expanded its reach to 14 cities in Afghanistan through free-to-air broadcasts and regional coverage via terrestrial antenna and satellite.
• Sister channels include TOLOnews, airing news all day, and Lemar TV, presenting content in Pashto.

Documentary Film:

• The station gained international recognition with the documentary film "The Network" in 2012, shedding light on TOLO TV's operations. The film, by Eva Orner, received limited release in 2013.

Post-Taliban Takeover:

• Following the Taliban takeover in August 2021, TOLO TV adjusted its programming, reducing entertainment content and increasing religious programs due to the Taliban's ban on music in mass media.

Reality TV:

1. West Ta East: A reality series focused on the lives of socialites Rohina and Ramiz, attempting to connect with ordinary Afghans in a war-torn country.
2. Afghan Star: TOLO’s first game-show reality program centered around a singing competition, adapting and remaking the Idol Franchise. The 2009 documentary "Afghan Star" showcased the program and won awards at the Sundance Film Festival.

Notable Programs:

• Raaz Hai Een Khana: A drama series entirely produced by Afghans, for Afghans, recognized with a Special Award at the Seoul Drama Awards in 2008.
• Eagle Four: A police drama, likened to the American series "24," initiated in 2010 and partially funded by the U.S. government.
• Foreign Programs: TOLO TV airs various foreign programs, including Turkish dramas and the Pakistani animated superhero series "Burka Avenger."

Attacks:

• On January 21, 2016, a Taliban suicide car bomber targeted a bus carrying TOLO staff in Kabul, resulting in casualties and drawing global condemnation as an attack on Afghanistan's freedom of the press.

See Also:

• Television in Afghanistan
• TOLOnews
• Lemar TV
• Moby Media Group

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